Sanity takes a developer-oriented, programmatic approach to managing content as structured data. Moving Beyond Headless: While headless content management has risen in popularity, we believe Sanity’s approach goes beyond the traditional offerings of headless. When our team at ICONIQ Growth first met the founders, we saw several standout qualities that enabled us to quickly build conviction in the company’s vision for reinventing content management. Since launch, the team has attracted nearly 100,000 developers, marketers, content creators and product professionals, and has supported the creation of customer-facing digital initiatives for organizations like Unilever, InVision, Datastax, National Geographic, Puma, Cornerstone OnDemand, Condé Nast and Brex. Their goal is for Sanity to power superior digital product experiences and enable organizations to redefine their digital customer interactions. In 2018, Magnus Hillestad, Simen Skogsrud, Even Westvang and Øyvind Rostad founded Sanity, a unified content platform, to meet the new demands of this omnichannel era of content delivery. The ability to deliver such exceptional, personalized digital product experiences requires close collaboration across both product and marketing teams. With distractions everywhere, brands must communicate with their customers in compelling ways that are highly personal, responsive and nimble, across all channels. This paradigm shift in technology has driven a change in the way people and organizations create and manage content for maximum engagement. Rather than requiring the creator to pre-designate the output (the “head”), the content can be presented on any delivery system – from watches to digital restaurant menus – via APIs. Enter a new era of web architecture: headless content management, a way to create and share content decoupled from a specific output, like a website. As content formats have grown more complex and omnichannel personalization has become key to engagement, companies must deliver content faster and across numerous digital channels. Today, we consume content through more channels and devices than ever before, from smartphones to smartwatches, digital billboards, VR headsets and gaming consoles.
Gone were the days of read-only, static sites available purely for information consumption. Nearly 15 years ago, the introduction of the iPhone ushered in a new era of the web that would forever change the delivery of online content.
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